Walnut Creek, Calif. (February 21, 2019) – Toronto, Canada-based cannabis-infused products company CaniBrands™ is partnering with MediaJel™, a world-leading creative and multimedia agency for the mobile era, to launch a leading edge e-commerce platform for CBD products in the U.S. market to help consumers more easily find high quality products that meet their specific needs.
The goal of this partnership is to make high-quality cannabidiol (CBD) products more accessible in a complex emerging industry, among the perplexity of information the general public is accustomed to regarding CBD as a therapeutic remedy. For consumers, it can be like finding a needle in a haystack; finding high-quality CBD products tailored to individual needs with supporting information to help guide purchases. With this partnership, CaniBrands is positioned to be a leader in educating and serving the emerging U.S. CBD and Full Spectrum market.
“We are thrilled to partner with MediaJel to develop and implement a one-of-a-kind digital strategy to help build our brand, target consumers effectively in the large and demanding U.S. market, and to listen, inform and educate the marketplace,” says Chris Lord, CaniBrands Chief Executive Officer. “We are creating unique CBD products and MediaJel is helping us to identify our target audience, listen to digital conversations and provide education. In a highly transitional marketplace, we are about creating surmountable values for our customers.”
MediaJel is taking the mobile media revolution further with a full spectrum of visionary expertise in mobile advertising, data science, brand marketing, creative production and customer experiences. The unique and customized power of MediaJel is to hyper-target audiences based on historical behaviors and extensive profiling, resulting in the ability to develop high-impact content in various forms and place personalized high-impact ads driving relevant and interested consumers to e-commerce sites and partnered dispensaries.
“Hemp and cannabis consumer packaged goods brands have had to play on an uneven playing field for far too long, but the best brands are not waiting on the sidelines for federal legalization,” said Jake Litke, MediaJel CEO. “Our partnership levels the playing field for CaniBrands by identifying and deeply understanding its most important audiences at a granular level so the brand can connect with new and existing customers in the right places, at the right times, with the right offers and compelling creative.”
This spring, CaniBrands will launch a full suite of hemp-derived CBD products through e-commerce, including balms, creams, sublingual oils, sprays and vape products, in a range of experiences and outcomes:
Can-i-Boost: to improve focus and energy
Can-i-Mend: to improve repair and recovery
Can-i-Fresh: to refresh and revitalize
Can-i-Sleep: to improve sleep and rest
CaniBrands’ cannabis-infused THC and Full Spectrum products will also be on California dispensary shelves this spring, covering the same suite above with an additional Can-i-Buzz line for the recreational consumer.
Always driven by data, MediaJel offers brands a one-stop shop for strategy, precise audience targeting, beautiful creative and customer conversion for the mobile era. A Bay Area mobile creative and multimedia agency, MediaJel thrives at the intersection of content, brand innovation, experience design, measurement and technology. The agency employs its proprietary tools to help brands precisely geo-locate the exact people they want to reach, interpret behavior, find qualified audiences and begin meaningful conversations. For more information, visit www.MediaJel.com.
CaniBrands is a next-generation cannabis and hemp-infused products company developing the full suite of experiences and product choices for the customer of today and tomorrow. The company is launching hemp based CBD products online across all 50 states and also entering the California market early 2019 with a line of THC and full spectrum CBD products. The initial product lines include: ready-to-use vape pens with ultra-premium cannabis oil from California’s Emerald Triangle, and topicals and sublingual oils made with raw, whole plant cannabinoids. For more information, visit www.CaniBrands.com
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